Behind the Scenes at A.P.C.

A.P.C. was one of the first brands to join the Incu family during the early days of our stores. Nearly two decades later, the
partnership has only strengthened — culminating in a collaboration that now sees Incu managing A.P.C's Australian stores,
located in The Galeries, Sydney, and QV, Melbourne.

True to its roots, A.P.C. continues to embody understated Parisian design: clean, functional, and effortlessly refined. Recently our buyer Livia joined Incu co-founders Brian and Vini in Paris for the A.P.C. Spring/Summer 2026 buying trip. From showroom walk-throughs to final product selections, the process is both detail-driven and instinctive — a process in understanding the story behind each collection and how it resonates with the Australian lifestyle.

Take a look behind the scenes as the team makes their picks for next season at the A.P.C. headquarters.

SHOP A.P.C.